Commercial Furniture | Manufacturing
Empowering Customers to Configure Their Ideal Workspace
Accent Group NZ Ltd partnered with Plattar to let architects, designers and buyers visualise, customise and quote commercial furniture in 3D.
Commercial Furniture | Manufacturing · New Zealand
the challenge
Commercial furniture comes with extensive product variants — from colours and fabrics to dimensions and finishes. This complexity creates barriers for customers and sales teams alike:
- Product Clarity: Customers struggled to visualise how furniture would look and fit in their space.
- Configuration Complexity: Designers and buyers often needed detailed, customised specs, but couldn’t explore those options easily online.
- Sales Efficiency: Sales teams relied on manual quoting, static images and product sheets — slowing down decision-making.
The Solution
Dynamic 3D/AR Product Configurator Experience
Accent Group partnered with Plattar to create an end-to-end 3D and AR configurator platform that elevates both customer experience and internal workflows:
- Real-Time 3D Configurator: Customers can explore a wide range of furniture, select finishes, materials, and components in real time.
- Photorealistic 3D Content: Each product was crafted in high-fidelity 3D, accurately representing textures, seams and proportions.
- WebAR Preview: Customers can place and view their configured furniture in their actual workspace using augmented reality via mobile or desktop.
- Instant Quoting and Exporting: Seamless integration with pricing tools and quote generation for streamlined ordering.
- Modular Setup: New products and variants can be added by the internal team quickly, enabling rapid scaling.
- Brand Customisation: Tailored to match Accent’s website branding and user experience expectations.
Place it in your room
Preview pieces true-to-scale in your own space, from the browser.
Configure live
Fabrics, finishes and sizes update on the model in real time.
Publish anywhere
One source of truth, shipped to every channel at once.
Own it end to end
Marketing manages every model and scene from one workspace.
The Results
Since launching, we’ve seen stronger engagement across our website and more confident purchasing decisions from clients. It’s streamlined the sales process for our team and reinforced Accent’s position as a leader in innovative workspace solutions.
Jo Culleton
Marketing Manager – Accent Group NZ Ltd
More customer stories
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