Cycling Solutions Supply | Retail
SINGLE SPEED BICYCLES
Single Speed Cycles deployed a Plattar 3D Viewer and webAR ‘View in Home’ function, growing add-to-cart behaviour by 30% and sales by 19%.
Cycling Solutions Supply | Retail · Australia
the challenge
In the past, the challenge of manufacturing, displaying, and photographing every bike and its various configurations was not practical or cost-effective. Customers had to visit a showroom to try out the bikes and discuss configurations with salespeople. Single Speed Cycles needed a way to up the ante on its eCommerce offering and personalise the buying experience by showcasing its full product range online. The company wanted to empower customers to view multiple looks, colours and configurations, giving them the ability to find the perfect look, size and functioning bike. It also wanted to support customers by showing them how the bike will fit when stored at home, without asking them to get out a measuring tape – all while delivering a customer experience that lived up to the expectations of its dedicated followers who’ve visited Single Speed Cycles in-store.
The Solution
Bicycles AR Pilot
Single Speed Cycles partnered with Augmented Reality and 3D platform, Plattar, to develop a solution that allows Single Speed Cycle’s customers the ability to configure and visualise the bike they spec to their needs. Using Plattar’s unique multi-touch point deployment capability, Single Speed Cycles worked with the integrated SaaS company to create an interactive 3D Product Viewer and a webAR-powered “View in Home” function. The solution was then easily integrated with the retailer’s eCommerce platform. Plattar-powered 3D product visualisation are now embedded into each product page – allowing customers to explore various bike options, including size, colours, finishes and features, as well as placing the model in situ, correct to scale. All a customer needs to do is to select the ‘View in Home’ function which intuitively connects to their smartphone camera, allowing a 3D image of the product to be overlaid in their chosen space. And the benefits to Single Speed Cycles?
- Create a stronger product connection earlier by giving customers an innovative, new way to engage with the product
- Bring the key features of its products to life, showcasing the design and technical detail in crystal clear 3D
- Diversify the sales touch points with ‘View In Home’ experiences that link directly to the checkout
- Build brand equity via a virtual showroom that is infinitely scalable to the entire product range
- Self-manage the platform with simple implementation and no/low maintenance, including easy upgrades
- Complete access to Plattar’s efficient 3D content pipelines
- Direct eCommerce integration with no/low maintenance
- Self-manage addition of new 3D and AR scenes
- On-demand training on Plattar advanced features
Place it in your room
Preview pieces true-to-scale in your own space, from the browser.
Configure live
Fabrics, finishes and sizes update on the model in real time.
Publish anywhere
One source of truth, shipped to every channel at once.
Own it end to end
Marketing manages every model and scene from one workspace.
The Results
2x
increase in dwell time
30%
increase in add to cart
40%
increase in sales
2x
increase in dwell time
The quality of our products in 3D is exceptional and reflects the standard we at Single Speed Cycles aim to provide. Working with Plattar has had an immediate impact on our business. They have provided us with an efficient one-stop solution to all our 3D and AR needs – today and in the future.
Jamie Nadler
Owner, Single Speed Cycles
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