Interior Design | Retail & Manufacturer

DAVID TRUBRIDGE

David Trubridge uses Plattar’s webAR with vertical placement and dynamic lighting to help customers visualise designer lighting in their own space.

Interior Design | Retail & Manufacturer · New Zealand

AT A GLANCE

Industry

Interior Design | Retail & Manufacturer

Region

New Zealand

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the challenge

Does it fit? How will it look?

Whether it’s for commercial or residential projects, the lighting of a space is so important to its overall enjoyment and success. Visualising each design and the light and shadows they create is something David Trubridge strives to do for each customer project, but this is also one of the company’s biggest challenges. Lighting is an experience. Not only do different users have different needs and expectations of this experience, but traditional product photography cannot fully convey how a light will look in a specific space. Beautiful imagery is just that, but it is static in nature and only shows a particular material or feature from a certain angle. David Trubridge’s lighting designs are also large, and photography cannot demonstrate how it will look to scale in a buyer’s environment. What’s more, these images aren’t reusable when products are adapted or new designs are introduced. As a high-end, creative brand, it is vital that David Trubridge’s customer experience reflects this. The business needed a solution that enhanced the customer experience for all users – commercial, residential and resellers – providing a better way for these clients to see a light’s features in detail, explore customisation options and bring it to life in their desired space.

The Solution

Plattar webAR for vertical placement

To solve this, David Trubridge chose Plattar, the 3D & AR product experience platform. The lighting company worked with the Plattar team on implementing its leading 3D Product Viewer and webAR solution, with vertical placement and dynamic lighting as standard features. Integrated into David Trubridge’s eCommerce platform, Plattar allows all customers to explore various designs, textures and colours in detail, and place the model in situ, correct to scale, including realistic shadows – all with just a single click. Plattar’s turn-key white labelled SaaS solution was easily customised and integrated into David Trubridge’s eCommerce engine, with View at Home embedded into each product page. Plattar also supported the David Trubridge team to self-manage the platform through its Plattar account. Plattar enables David Trubridge to:

Seamlessly connect the purchase journey for its customers, whether online or in-store.
Customise AR product experiences and add their own branding and style.
Create new 3D assets quickly and with ease as new products or product variations are introduced.
Be supported by Plattar, with detailed onboarding and training for multiple team members.
Connect into their existing website CMS with no other systems needed.

Place it in your room

Preview pieces true-to-scale in your own space, from the browser.

Configure live

Fabrics, finishes and sizes update on the model in real time.

Publish anywhere

One source of truth, shipped to every channel at once.

Own it end to end

Marketing manages every model and scene from one workspace.

The Results

37%

increase in customer engagement

improvement to customer journey