Leisure Equipment | Retail
Opening up a whole new world
Spa World used Plattar’s 3D Configurator with webAR to let customers configure and view spas in their home before buying, lifting conversion by 134%.
Leisure Equipment | Retail · Australia
the challenge
For a brand that takes innovation seriously, one of Spa World’s pain points has always been the size of its products; it is simply not cost efficient to manufacture, display and photograph every spa and its multiple variations in a showroom or catalogue, which means customers can’t always ‘try before they buy’ or know with certainty how a particular spa will look in their home. With consumers now accustomed to making large purchases online, Spa World recognised the pressing need for a technology solution that would empower customers to visualise a spa in their own space, without having to travel to a store. Spa World also needed a way to personalise the spa buying experience by showcasing its full product range online and enabling customers to view multiple looks, colours and configurations to find the perfect design for their home entertainment dreams.
The Solution
Configure, View, Experience
Spa World, together with their digital marketing agency, partnered up with Plattar – the leading Augmented Reality and 3D visualisation platform – to develop a solution that would allow Spa World customers to experience their dream spa in 3D, to scale, specification and in the context of their home. Using Plattar’s unique multi-touch point deployment capability, Spa World implemented a 3D Configurator that enables its customers to select and personalise their desired product intuitively. Plattar’s white labelled SaaS solution was easily integrated into Spa World’s eCommerce systems, with 3D visualisation embedded into each product page. The solution allows Spa World to:
- Give its customers a realistic, 3D view of every spa in its range using Plattar’s Augmented Reality technology.
- Allow its customers to view every possible spa configuration, look and colour in high-quality 3D.
- Self-manage the platform with simple implementation and minimal maintenance and easy upgrades.
- Scale the solution seamlessly in accordance with ROI.
- Spend less time trouble-shooting spa configurations and more time on overall customer experience.
Place it in your room
Preview pieces true-to-scale in your own space, from the browser.
Configure live
Fabrics, finishes and sizes update on the model in real time.
Publish anywhere
One source of truth, shipped to every channel at once.
Own it end to end
Marketing manages every model and scene from one workspace.
The Results
of reaching and selling to its customers
Embedding the Plattar 3D Viewer experience has dramatically increased product engagement online. Having a single platform to quickly produce high-quality 3D model renders is a great benefit and has saved us significant investment in product photography.
Kenneth Norness Jr. (J)
Head of Global Marketing
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