BROSA customers cosy up

When COVID-19 hit in 2020, Brosa had been in the process of expanding its virtual experiences, but with competition for visibility skyrocketing during the online retail boom, the need to build on its customer-first, innovation-led business model and further digitise its product range grew more acute. Brosa’s team understood that traditional photography could not provide the in-depth image specifics it needed. With all its furniture pieces custom-made, it needed a more efficient way to showcase every configuration and design option available, and eliminate any nasty surprises for online shoppers by ensuring the virtual images appear true to life. Brosa Leadership saw Plattar’s Augmented Reality platform implemented in other businesses, and wanted to replicate a 3D and Augmented Reality solution on their website that would take the home shopping experience to a new level. The online furniture retailer wanted a scalable solution that was easy and quick to deploy and would allowed customers to view, place, experience and shop from the comfort of their home. The solution also needed to be simple and work across multiple touchpoints, and give Brosa the ability to create, edit and manage the product experience through the current team of Marketeers. Brosa needed a 3D Configurator tool that rendered AR product variations in many different colours, textures and configuration options available to customers. Digital models needed to be of the highest quality and true-to-life to meet customers expectations and allows the furniture retailer to use the assets as 2D and 3D renders in other Marketing channels.