Heavy Equipment | Industrial
SAAB
SAAB embedded Plattar 3D visualisation, webAR and a branded AR app in their digitised B2B sales process to showcase large equipment anywhere in the world.
Heavy Equipment | Industrial · Australia
the challenge
Several years back, SAAB was ahead of the market in recognising the need to implement a more efficient and innovative sales process that reflected the brand’s forward-looking approach, showcased the complexities of its products in an impressive way, and replaced the expensive and difficult task of physically transporting and demonstrating large, complex products across global customer meetings and events. SAAB sought a technology partner to reimagine the sales process and get the market talking with an innovative visualisation tool. The solution needed to offer maximum visual impact, be fully customisable according to different sales settings and product specifications, scalable in line with future business needs, and overcome the existing transportation inefficiencies.
The Solution
A digitised sales process
SAAB found the solution in partnership with 3D and Augmented Reality platform, Plattar. In 2016, Plattar originally developed an in-built, branded AR application for SAAB, which was then market first that enabled remote selling and on-the-road showcasing of product solutions. Since then, Plattar has continued to innovate and evolve SAAB’s AR capabilities. Plattar’s unique, multi-touch point deployment includes a 3D Viewer for products on the website, combined with interactive 3D presentations and Augmented Reality displays – suitable for a broad range of devices in various sales settings. Multi touchpoint Solution From remote boardrooms, to major Trade Shows, to home offices during COVID-19, for five years Plattar has been empowering SAAB’s team to deliver an unrivalled, 3D and AR-powered product experience and demonstration from anywhere.
- Branded AR App to support sales meeting on client sites – showcasing products and their various configurations
- 3D Viewer for products embedded in the website
- Interactive 3D presentations showcasing key technical information, making it accessible and easy to understand
- WebAR touch points for use at Trade Shows
- Plattar high quality 3D content creation and management services.
Place it in your room
Preview pieces true-to-scale in your own space, from the browser.
Configure live
Fabrics, finishes and sizes update on the model in real time.
Publish anywhere
One source of truth, shipped to every channel at once.
Own it end to end
Marketing manages every model and scene from one workspace.
The Results
We are now able to bring our large products into boardrooms and exhibitions while allowing us to highlight the key features and capabilities in an interactive experience.
David Ledger
Head of Industry Engagement and Strategic Events
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