Commercial Appliance | B2B
SKOPE
SKOPE integrated Plattar 3D & webAR into its digital channels to elevate its B2B marketing and sales support for commercial refrigeration.
Commercial Appliance | B2B · Australia, New Zealand, Online
the challenge
For SKOPE’s customers, key factors include not only the performance of the unit but also the visual merchandising of products within the in-store experience. Whether it’s a quick visit to a convenience store or a longer bar and restaurant dining experience, choosing the best refrigeration and food service products is a considerable investment that SKOPE customers want to get right the first time. However, finding the right display fridge online can be challenging. People struggle to understand how a particular fridge unit will look in their business and how their goods will be displayed. A lot of the range is also customisable and difficult to display in a showroom. SKOPE knew business to business (B2B) marketing was evolving quickly and it was the right time to empower their sales representatives to showcase the entire product range remotely through 3D & AR product visualisation. As a result, SKOPE partnered with Plattar to provide the 3D and AR solution that enables their Sales Representatives to visualise each SKOPE display fridges size, colour and specification so they can be configured, compared and the end solution selected.
The Solution
A turn-key SaaS solution for an engaging customer experience
Plattar’s approach to digitising SKOPE’s product range was to first determine commonalities across products, identifying the structure of variations across door and colour options for an efficient production process. Plattar utilised the supplied CAD files to produce the base product models. Each base model included 3D animations of product features and maintenance processes. Once the base model was completed, highly realistic 3D models of each door option, colour and either left or right orientation were then produced. Plattar’s turn-key SaaS solution was easily implemented onto SKOPE’s website, where current and prospective clients can now have a rich and engaging product experience. The solution includes a ‘view in 3D’ functionality where users can view the product from all angles rather than a limited number of images. This experience is further enhanced through the use of annotations the SKOPE team created via the easy-to-use CMS interface, highlighting to customers how the product works, the benefits of specific features. To top it off, the ‘view in AR’ functionality was embedded into each product page, allowing clients to make crucial decisions as to how the product fits and feels in their business environment.
Place it in your room
Preview pieces true-to-scale in your own space, from the browser.
Configure live
Fabrics, finishes and sizes update on the model in real time.
Publish anywhere
One source of truth, shipped to every channel at once.
Own it end to end
Marketing manages every model and scene from one workspace.
The Results
SKOPE welcomed the opportunity to demonstrate the innovation in their products by bringing them to life in 3D & AR:
SKOPE understands that the visual presentation of products plays a crucial role in attracting customers and selling our product. With 3D and webAR, our customers can now showcase SKOPE products in a visually appealing and interactive way. This technology allows for realistic representations of our refrigeration and food service products, enabling end users to envision how they would look and function in their own establishments. By integrating the Plattar 3D & AR product experience platform into our digital channels, SKOPE has elevated its business-to-business marketing approach. This integration has provided numerous benefits to our customers in the commercial refrigeration and food service industry.
Claire Norcliffe
Marketing Projects Manager
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