Furniture | Retail

How the bedroom furniture retailer SNOOZE increased online bed sales by 29%

Snooze used Plattar 3D Viewer and an in-store AR app to grow online sales conversion by 29% and add-to-cart by 40%.
Furniture | Retail · Australia

AT A GLANCE

Industry

Furniture | Retail

Region

Australia
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the challenge

Buying bedroom furniture online can be risky

The ability to see a particular piece of furniture in real-world context is critical to the consumer buying decision. A key challenge for Snooze was to showcase specific product variants that weren’t in stock in-store and demonstrate products true-to-scale and in full detail to online customers in order to create the confidence to buy. Snooze knows its customers and knows their pains. As an industry innovator, they needed a solution that was fast to market, offered the high 3D quality that met the brand standards and allowed Snooze to deploy a single solution across different touchpoints.

The Solution

Deploying Plattar was simple

Snooze found what they needed in the end-to-end 3D and AR platform from Plattar. The retailer chose to leverage Plattar’s unique multi-touch point deployment capability to implement the following solution. Onboarding on the Plattar platform to self-manage 3D content and AR experiences through the Plattar Experience Builder.

  • 3D Viewer for selected furniture products embedded
  • In-built, branded AR App to enable in-store staff
  • Plattar 3D content creation and management services
Plattar’s turnkey SaaS solution enabled the retailer to have a tool that worked seamlessly as a tool to enhance in-person customer conversations in stores and was easily embedded into the product pages of the Snooze website. 3D product experiences were created on the Plattar platform and required no additional technical or coding skills.

Place it in your room

Preview pieces true-to-scale in your own space, from the browser.

Configure live

Fabrics, finishes and sizes update on the model in real time.

Publish anywhere

One source of truth, shipped to every channel at once.

Own it end to end

Marketing manages every model and scene from one workspace.

The Results

20%
increase in a user viewing
40%
increase in add to cart
30%
increase in conversion rate
Snooze Furniture use Augmented Reality app example
20%
increase in a user viewing
Using Plattar, we have seen a 29% increase in online sales conversions over our traditional product pages.
Nick Cust Snooze
Nick Cust
Head of Digital

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